Partners / Sales Partners

Sales Partner Program

Bring the relationship. We’ll bring the advisory bench.

MALA partners with MSPs, consultants, independent agents, integrators and referral partners who have client trust but not the time to source, benchmark and negotiate technology across 330+ providers. You make the introduction, we do the work, and you share in the result.

Ongoing residual shareNo direct client feeThe relationship stays yours
Apply to partnerSee how it works
RELATIONSHIPSTAYS YOURS 1 · INTRODUCTION 2 · ADVISORY WORK Assess · source 330+ · negotiateimplement · support · renew 3 · RESIDUAL SHARE YouSALES PARTNER MALAADVISORY BENCH Your clientTHE DECISION IS THEIRS NO DIRECT CLIENT FEESimilar compensation within each category
Who it’s for

Partners who own the client, not the sourcing.

If your clients ask you about carriers, cloud, security or contact center platforms and you would rather not run the evaluation yourself, this is built for you.

MSPs & MSSPs

You run the environment. Bring us the carrier, cloud, colocation and contact center decisions you would rather not source, quote and negotiate yourself.

IT consultants

Your clients already trust your judgment. Add vendor-neutral sourcing across 330+ providers without building a procurement practice.

Independent sub-agents

Sell with an advisory bench behind you: engineering-led assessments, benchmarking and negotiation support on the deals that need it.

Referral partners

Accountants, CFO advisors and industry contacts. Make the introduction, step back if you prefer, and stay informed on the outcome.

VARs & integrators

Add connectivity, cloud and security services to the hardware and projects you already deliver, without adding headcount.

Industry specialists

Healthcare, banking, manufacturing, education and government-contractor advisors who want compliant technology decisions for their clients.

How it works

Four steps. You handle the first.

The same process MALA runs for direct clients, with you kept informed from introduction to renewal.

  1. 01

    Introduce

    Tell us about the client and the decision in front of them. Stay in the room or hand it over; your call.

  2. 02

    Assess & source

    We scope requirements, benchmark what they pay today and run a competitive evaluation across 330+ providers.

  3. 03

    Client decides

    We present the options side by side, including staying put. Nobody is pushed toward a provider.

  4. 04

    Ongoing share

    You earn a residual share on the business that closes, and we handle support, escalations and renewals.

What stays with you

Your client, your credit.

Partnering with MALA adds capacity. It does not put the relationship in play.

  • The relationshipYou stay the trusted advisor. We work alongside you, not around you.
  • VisibilityUpdates at each stage: assessment, shortlist, negotiation and close.
  • An ongoing residual shareOn the business you bring, for the work we do together.
  • Your choice of involvementCo-sell on every call or make the introduction and step back.
What MALA handles

The work that usually stalls the deal.

  • Discovery and requirements across sites, users and applications
  • Benchmarking current spend and contracts against market pricing
  • Competitive sourcing across 330+ providers in nine solution categories
  • Quote comparison, contract review and negotiation
  • Order management and implementation coordination
  • Post-sale support, escalations and renewal reviews
Browse the Technology Partners directory →
Neutral by structure

The same rule we hold for clients applies to you.

Providers within each category have similar compensation models, so there is nothing to gain by steering your client toward one of them. That protects your reputation as much as ours: every recommendation you are associated with is one your client can check.

330+providers across the market
9solution categories
$0direct fee to your client
Common questions

What partners ask first.

What do I actually have to do?

Make the introduction. How involved you stay after that is up to you: some partners join every meeting, others step back once we are in touch with the client. Either way MALA does the assessment, sourcing, negotiation and post-sale support.

How am I paid?

You receive a residual share of the compensation MALA earns on the business you bring. We walk through the split, payment timing and the partner agreement on an intro call, because terms depend on partner type and how involved you want to be.

Does my client pay anything?

No direct fee. MALA is compensated by the provider the client selects, the same way every MALA engagement works, and providers within each category have similar compensation models.

Who owns the client relationship?

You do. We work alongside you, keep you informed at each stage and do not use your introduction to sell your client anything outside the engagement you brought us into.

I already sell some of these services. Does that matter?

Not at all. Many partners bring us only the categories they do not cover, or the deals that need a wider benchmark than they can run alone.

Which providers and categories can you cover?

More than 330 providers across connectivity, cloud, colocation, security, SASE, UCaaS, CCaaS, CX AI and professional services. See the Technology Partners directory.

Apply to partner

Tell us about your clients. We’ll set up a short intro call.

No commitment to start the conversation. We will walk through how the program works, the partner agreement and the split.

  • Every application is reviewed by the MALA team
  • An intro call to understand your client base and how you like to work
  • Program terms and the partner agreement walked through on that call

Sales Partner application

Takes about a minute.